Members Meeting – Charlotte Litteck

Many makers struggle with pricing, but pricing is only one part of the equation. Understanding who your work is for, where it sits in the market, and how to connect with the right customers can be just as important to building a sustainable creative practice.

Join Charlotte Litteck for an insightful discussion on market positioning, customer audiences and retail strategy for makers. Drawing on her extensive experience in the retail and craft sectors, Charlotte will explore how pricing influences perception, why it’s important not to be “all things to all people”, and how a clear understanding of your audience can help you make better decisions about product development, branding, marketing and sales channels.

Whether you’re selling at markets, through galleries and retailers, or directly to customers, this session will provide practical insights into positioning your work with confidence and reaching the people most likely to value it.

About Charlotte Litteck:

Charlie is a British born maker who has been in the retail industry for almost 30 years. Before choosing to become a Designer/Maker she worked for 12 companies across UK & Australia, trading multiple brands in both domestic & international markets.

Her background as a Merchandise Planner has required for her to form strategies on both pricing & range construction for the categories she managed in line with her brand’s target customer.

Meeting Details:
Date: Wednesday 29th July 2026
Time: 7-9pm
Location: Bobbie Peels (upstairs event space) – 351 Queensberry St, North Melbourne VIC 3051 – Map

Grab yourself a drink at the bar. Finger food will be provided.